{"product_id":"emotional-design-why-we-love-or-hate-everyday-things-paperback","title":"Emotional Design: Why We Love (or Hate) Everyday Things - Paperback","description":"\u003cp\u003e\u003cb\u003eWhy attractive things work better--and other crucial insights into human-centered design.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\"You'll never see housewares the same way again.\"--\u003c\/b\u003e\u003ci\u003e\u003cb\u003eWired \u003c\/b\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEmotions are inseparable from how we humans think, choose, and act. In \u003ci\u003eEmotional Design\u003c\/i\u003e, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his seminal book \u003ci\u003eThe Design of Everyday Things\u003c\/i\u003e, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. \u003cp\u003eFrom roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you. \u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":48734627365081,"sku":"9780465051366","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3121\/5065\/files\/9780465051366.jpg?v=1779409485","url":"https:\/\/www.blacknectarbooks.com\/products\/emotional-design-why-we-love-or-hate-everyday-things-paperback","provider":"blacknectar","version":"1.0","type":"link"}