{"product_id":"marketing-in-the-great-big-messy-real-world-rewire-your-marketing-organization-to-navigate-anything-paperback","title":"Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything - Paperback","description":"\u003cp\u003e\u003cstrong\u003eAre you a marketing leader tired of being held accountable for predictable results in an utterly unpredictable world?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou're not alone. CMOs, VPs, and marketing directors everywhere face the same impossible expectation: deliver measurable, consistent outcomes while markets shift overnight, customer behavior fragments, and AI accelerates volatility.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe problem isn't you. It's the outdated playbook you've been handed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a \u003cstrong\u003ecomplex, non-linear system \u003c\/strong\u003eand your old playbook was never designed for today's uncertain environment\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKathleen Schaub-marketing innovator, former CMO, and research analyst-reveals a breakthrough approach rooted\u003c\/strong\u003e in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour essential mindset shifts\u003c\/strong\u003e that reframe marketing as an investment, a probability-based leadership model, and an ecosystem to reduce surprises and strengthen executive trust\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter approaches for measurement and ROI \u003c\/strong\u003eso you can defend budget and drive strategic influence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to build resilience and feedback systems\u003c\/strong\u003e that allow your team to adapt before disruption becomes decline\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing leadership is changing. The question is whether you'll lead the shift or be overtaken by it.\u003c\/p\u003e","brand":"River Grove Books","offers":[{"title":"Default Title","offer_id":48695559487705,"sku":"9781632999863","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3121\/5065\/files\/9781632999863.jpg?v=1778583867","url":"https:\/\/www.blacknectarbooks.com\/products\/marketing-in-the-great-big-messy-real-world-rewire-your-marketing-organization-to-navigate-anything-paperback","provider":"blacknectar","version":"1.0","type":"link"}