{"product_id":"storybranding-20-paperback","title":"StoryBranding 2.0 - Paperback","description":"\u003cp\u003e\u003cstrong\u003eThe strongest brands don't just tell stories. They live them.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost story-driven branding methods start with the message. \u003cem\u003eStoryBranding 2.0\u003c\/em\u003e goes deeper - to the belief system behind the brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA sharper message may help people notice you. But meaning is what makes them care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this updated edition, Jim Signorelli expands on the original \u003cem\u003eStoryBranding\u003c\/em\u003e process with a practical, inside-out approach to brand development. Rather than beginning with clever words, sales formulas, or surface-level positioning, \u003cem\u003eStoryBranding 2.0\u003c\/em\u003e begins with what a company believes, how it behaves, and what story people come to carry around in their heads about it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the center of the book is a powerful premise: \u003cstrong\u003ea brand is not the story you tell. It is the story people believe because of what you consistently prove.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing principles of story structure, archetypes, values, belief-driven positioning, and organizational alignment, Signorelli shows how to build brands that are not merely louder, clearer, or more persuasive - but more authentic, more differentiated, and more trusted.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStoryBranding 2.0\u003c\/em\u003e will help you: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eMove beyond messaging formulas and generic benefit claims \u003c\/li\u003e\n\u003cli\u003eDefine the belief system behind your brand \u003c\/li\u003e\n\u003cli\u003eCreate positioning rooted in meaning, not just market noise \u003c\/li\u003e\n\u003cli\u003eAlign internal culture with external brand expression \u003c\/li\u003e\n\u003cli\u003eUnderstand why customers connect emotionally with certain brands \u003c\/li\u003e\n\u003cli\u003eTranslate values, purpose, and archetypes into credible marketing \u003c\/li\u003e\n\u003cli\u003eBuild a brand people remember because it stands for something real \u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor marketers, entrepreneurs, consultants, founders, and business leaders, \u003cem\u003eStoryBranding 2.0\u003c\/em\u003e offers a deeper framework for brand strategy - one that connects what a company believes on the inside with what customers experience on the outside.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA brand is not built by saying the right things. It is built by becoming the kind of company people can believe in.\u003c\/strong\u003e\u003c\/p\u003e","brand":"River Grove Books","offers":[{"title":"Default Title","offer_id":48694543745241,"sku":"9781632996558","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3121\/5065\/files\/9781632996558.jpg?v=1778553938","url":"https:\/\/www.blacknectarbooks.com\/products\/storybranding-20-paperback","provider":"blacknectar","version":"1.0","type":"link"}