{"product_id":"why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paperback","title":"Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback","description":"Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":48680435515609,"sku":"9781416595243","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/3121\/5065\/files\/9781416595243.jpg?v=1778510817","url":"https:\/\/www.blacknectarbooks.com\/products\/why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paperback","provider":"blacknectar","version":"1.0","type":"link"}