Designing for Growth: A Design Thinking Tool Kit for Managers - Hardcover
MSRP$29.95 USD
Skip to product information
Designing for Growth: A Design Thinking Tool Kit for Managers - Hardcover
MSRP$29.95 USD
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.BlackNectar B2B book catalog item
MSRP catalog pricing with approval-based retailer access.
Prices shown publicly are MSRP. Approved retail partners can request retailer pricing through BlackNectar's B2B channels.